In this age of technological advancement where the internet and smart phones enable everyone to become a self-acclaimed journalist, photographer, model and artist, the notion of a ‘professional’ can easily be misrepresented or become confused.
As a university student, I am constantly hearing friends and peers discussing the future of journalism and related careers and their doomed fate. After much discussion on the topic I have been left feeling disheartened many a time.
However after viewing the interview between NY TImes’ David Carr, Bloomberg Media’s Andy Lack and Boston University’s Tom Fielder, I am no longer disheartened, but excited and intrigued by the future of journalism.
This is because I have learned that media consumers are now in more control than ever before of the media they consume and are able to determine the things they know and learn because everyone has “news in their pocket” and information on demand.
Consequently, having such an abundance of information at one’s finger tips creates competition among news media companies as media consumers are always looking for a second source to determine whether the news they are getting is transparent, ethical and are supported with evidence.
In turn, the audience’s thirst for transparency, curiosity and news on demand creates a new business model that is yet to be effectively and successfully established.
In the aforementioned interview, David Carr explains the new media business model means that “news has to be useful enough to be worth extracting money from the people who use it.”
Similarly, in Tom Rosenstiel’s TED talk, he states that since the audience is continually become the teachers, the challenge the future of journalism faces is the financing of such a model. This model means creating journalism that is of value to media consumers while still being convenient for consumption so much so that people will pay for it.
The future of journalism is evidently in the hands of media consumers, the audience. Therefore, the new challenge is making money from a new model of news media. As Andy Lack says, there is a great need for a “business model supporting a good journalism media”, and according to him, there really hasn’t been one yet.
In this light, I can see that the future of journalism is not doomed and careers in journalism and media are definitely not a dead end as we have a long way to go where a lot of adapting and improvement needs to be done.
I also commented on some other blog posts concerning the future of journalism.